A month ago, we launched the sixth generation of our website – and it has some big acts to follow. This first entry in a series of three unveils the ideas behind the design, colours and content.
Surprisingly long-lived, generation five of www.timelog.dk was launched in 2007, along with .com in 2008. As a matter of fact, redesigning the website forced some of us to bring out the big guns, as it’s quite a large investment which demands a full return. Nonetheless, some of the changes had to be heisted through. We desperately wanted that new website.
Back in the CMS
Back in the days when all ad agencies, convinced that it was an easy fix, developed their own system, we once had a Content Management System. Not exactly the best of experiences for TimeLog, we’ve only just dared again to set foot in the CMS world. We settled on Umbraco, a freeware solution based on Microsoft standards, which ties in nicely with our other systems and production platform.
A good CMS is one that makes us less dependent on IT specialists for publishing news quickly and easily. The main benefits are time saved on making decisions and seeing them through, and as well as on using the system. Also, the CMS needs to manage links and dates automatically, enabling us to focus on our business instead of deadening manual processes.
On the one hand, a CMS needs to provide a framework for website design by limiting individual user preferences. On the other, a good CMS provides sufficient flexibility to avoid dull designs and to foster creativity. To that end, we’ve developed a series of modular templates allowing the addition or removal of properties.
We’ve expanded the Umbraco solution and woven our website into email notification and CRM systems, while modernising and automating certain workflows. Of course, we run statistics on all visitors to help us understand the needs of our users.